The Floral Edit: 10 South Florida Botanical Artists You Need to Know

Your guide to South Florida's finest floral design. Find unique arrangements and studio inspiration from local florists in Miami, Broward, and Palm Beach.

Here is a curated look at the floral artists you should know.

The Modernists & Sculptors

Calma Floral:

• Calma is a Miami-based floral studio created by Elizabeth Jaime whose aesthetic leans surprisingly contemporary and tropical-ish. With a background in editorial at Bon Appétit, Jaime approaches floral design with a sharp eye for color theory and unconventional textures. Calma blends old and new floral traditions to create fun and memorable moments for people, events, and brands (like Marc Jacobs, Mytheresa, and L'Oréal). They offer flower deliveries on Wednesdays, Thursdays, and Fridays with delivery range that includes all of Miami-Dade County and most of Broward County. Want to make Calma-inspired arrangements at home? Order Eli's book Flowering – another awesome gift IMO.
• Visit calma-miami.com | @calma_floral

Simple Florals:

• For those who subscribe to the "less but better" philosophy, Simple Florals is bespoke designs for the modern bride. Their aesthetic is rooted in monochromatic palettes, intentional negative space, expertly combined varieties, and they prove that a handful of perfectly placed stems can carry more weight than a dozen fillers.
• Visit simpleflorals.com | @simpleflorals

FLORMOSURA:

• FLORMOSURA combines modern florals inspired by founder Marcela's beloved country of Brazil with a distinct expression of colors and curves. Expect bold, sweeping lines and a play on proportions that feels both theatrical and sophisticated. FLORMOSURA offers a dynamic studio space to make your creative dreams become reality. Whether you're looking to celebrate a milestone, design floral arrangements, or create content that captures the essence of your brand, they offer a playful backdrop for your ideas to come to life.
• Visit flormosura.com | @flor.mosura

The Romantics & Naturalists

Naunet Studio:

• Naunet Studio offers botanical-based styling that is deeply romantic and slightly wild, making it perfect for the person who wants their space to feel like a living gallery. Founder Daniela Estrada has mastered a moody, high-concept signature style that has earned her a client list featuring Cartier, Pinterest, Carolina Herrera, and Vogue. If you want flowers that look like they’re actually alive and telling a story, this is the studio.
• Visit naunetfloral.com | @naunet_studio

Wildwood Flower Co.:

• Wildwood is for the purist who finds beauty in the overgrown and the organic. Sarah Franklin's signature style leans into the "English Garden" aesthetic but adapted for the Florida climate. It’s lovely, textural, and celebrates the inherent imperfections of nature. Wildwood creates a whimsical experience with flowers and calligraphy inspired from poetry, wildflowers, and the belief that the little things in life mean the most.
• Visit wildwoodwildflowerco.com @wildwoodflowerco

Molly in the Sky Florals:

• Molly’s work is characterized by movement and whimsy. There is a lightness to her arrangements—often described as ethereal—that makes them feel as though they are floating. It’s a delicate balance of color and airy textures that feels modern yet timeless.
• Visit mollyintheskyflorals.com | @molly.in.the.sky

The Bold & Boutique

Birdie Floral Truck:

• Birdie Floral Truck is a little world filled with fresh flowers, dried stems, and pampas grass… on wheels. You can find this mobile flower shop traveling throughout Palm Beach and Broward County, hosting activations for the likes of Free People and Lilly Pulitzer. It's a charming way to get a gift-on-the-go while you’re out for coffee or strolling through a local market.
• Visit birdiefloraltruck.com | @birdiefloraltruck

Feelin' Poppy Florals:

• While everyone is doing moody, Feelin' Poppy is doing color. It’s fun, unpretentious, and exactly what you want on your counter when you need a boost of genuine joy. It has become a fixture in Miami’s dining scene, most notably through a long-standing creative partnership with the Michelin-starred Boia De and its sister restaurant, Walrus Rodeo. You can frequently find Frenchy's work gracing their tables or even use Boia De as a curated pick-up point for seasonal floral drops.
• Visit feelinpoppy.com | @feelinpoppy

oli.FLOR:

• Danielle is changing the industry’s waste culture by focusing on sustainable, eco-conscious designs that don't sacrifice style for the sake of the planet. Her work is non-traditional and thoughtful, proving that being mindful of your carbon footprint can look incredibly chic.
• Visit oliflor.com | @oli.flor

Le Stem Florals:

• For that Upper East Side meets Palm Beach-ish luxury. Founded by sisters with a sharp eye for curation, their work is polished and intentionally lush, making it the perfect choice for a dinner party where you want the table to do most of the talking.
• Visit lestem.com | @lestemfloral

The Quick Guide:

• Best for The Romantics & High Fashion: Naunet Studio
• Best for Minimalists: Simple Florals
• Best for Editorial & Art Brands: Calma Floral
• Best for Classic Aesthetic: Le Stem Floral
• Best for Sustainability: oli.FLOR
• Best for Pop-Ups: Birdie Floral Truck
• Best for Luxe Brand Activations: FLORMOSURA